E-marketing is a general branch of marketing, and it is also called (digital marketing) or (network marketing), and it is the strategy that is used in
E-Marketing
E-marketing is a general branch of marketing, and it is also called (digital marketing) or (network marketing), and it is the strategy that is used in organizing modern communication technology methods, by transforming the virtual market into a tangible reality. An important part of the modern comprehensive marketing strategy, as it is considered an important type of marketing method that seeks to achieve its goals via the Internet. It is also described as the process of applying general principles of marketing science through the use of electronic media, in particular the use of the Internet.
Advantages of e-marketing
- The possibility of developing a relationship with customers greatly, where continuous interaction is available, and despite this, some customers resist this, and consider it intrusive and negative for privacy, but the use of voluntary reporting techniques is increasingly accepted among people, especially among those who frequent commercial sites.
- Using electronic marketing in order to gain customers to achieve great benefit in order to sell on a site and gain customer loyalty Ease of obtaining any information related to the product, the possibility of obtaining the required commodity in a short period of time, and exceeding the limits regardless of where the commodity is located, which leads to the entry of the commodity into the world and its popularity in a fast manner.
- Opening the door for everyone to e-marketing, and not being limited to well-known large companies, but the participation of the average individual or small company in marketing easily. Low cost and ease of implementation in comparison with traditional marketing.
- The possibility of ordering the commodity directly by sending an order through the website related to the company.
- As for traditional marketing, it is not possible to order the commodity directly through customers.
- Ease of displaying all the company's goods and services through the website, and this is difficult to happen in traditional marketing because of the need for a large place to display them.
Methods for success of e-marketing
- The quality of the product that can be marketed and the service, as e-marketing contains many methods, so you must choose the appropriate one.
- The budget set for electronic marketing operations through the Internet, on the basis of which the commodity marketing campaigns are carried out.
- The marketer's experience in terms of how to deal with the mechanisms of e-marketing, and the continuous development in the use of e-marketing science in the digital marketing environment.
Types of electronic marketing
- Free online advertising sites.
- Niche, general forums.
- Site pages.
- Website directories and indexes.
- social media.
- Email campaigns.
- During the videos.
- Blogging.
- newspapers and magazines.
How to e-marketing
E-marketing is considered an important component for marketing companies in general, since in our time most consumers search for information about the product they want to buy through the Internet, and there are many ways by which customers can be reached and market products to them electronically and over the Internet. Among these methods are the following:
- Web sites: where you can highlight the features of any product through sites Web and through the use of a set of electronic elements such as video, image and text, and usefulness of these sites extends to more than one definition of products where it can be sold products through these sites.
- Search Engines: Various search engines can be used to place product advertisements on them. E-mail: by sending e-mail messages related to the product and the offers available to the seller.
- Social media: where you can communicate with customers and customers through various social media platforms such as Facebook, Twitter, and others.
The best e-marketing methods
EBay Marketing
The eBay site can be used to sell things on the Internet, where clothes, accessories, valuables or even electronic products can be sold, and used things can be sold, and the person who wants to market this site must create an account on it, in which the payment methods approved by the user and others are determined. From the other settings, then the item must be displayed on the site, the price required to sell it, and the cost of shipping it set, and eBay allows its users to upload 12 pictures of the product or commodity they want to sell through. About it in various social networking sites.
Create a website
It is possible to market different products and services by creating a website for this matter on the Internet; Most companies have websites that promote their different products, and this can be of great benefit to reach customers and customers, so some of these customers search for goods online before they buy these products, and this website must contain many pictures that Attracting customers, in addition to the presence of some key snippets about the products, the website must also contain information on how to communicate with the entity that conducts the marketing process with it.
Other methods of e-marketing
- Social media ads: Ads for the product to be marketed can be published through various social media.
- E-mail: where you can create a list containing e-mail addresses of many customers, then send e-mails containing offers and products, periodically.
- Sponsoring sites: It is possible to place advertisements for the product on many websites that have a relationship with this product, in exchange for giving the owners of these sites a commission for each sale made through the ads that are on their site.
customers service
The issue of customer service is necessary to maintain the customers to whom the products are marketed via the Internet , as failure to provide a good service befitting these customers will make them go to other destinations to shop through, and the matter of finding another alternative can happen within seconds on the Internet, so it is It is imperative to verify that customers can communicate with the marketing authority on a permanent basis, and to respond to any of their inquiries and questions quickly, in a friendly and pleasant manner.
Benefits of e-marketing to the seller
- Facilitating access to customers in remote geographical areas where the purchase process can be completed with a customer who lives in a country different from the seller's country.
- Complete the sale process at any time during the day, month or year without restrictions.
- Eliminate the operating costs required to build an exhibition to sell products.
- Reducing time by offering the right product to the right customer by categorizing products in a way that makes them easy to access.
- We provide the right product to the right customer, as it is possible to know the patterns of customer behavior using e-marketing, which leads to an increase in the purchase rate by providing the right products to the right buyer.
- Your first purchase means forming a relationship in the future that can be fostered with appropriate emails.
Benefits of e-marketing to the customer
- Helping the customer to quickly reach the desired products and easily hesitate to them, as the Internet provides a wide and varied network for many products and services in various forms, which facilitates access to the required content very quickly.
- Obtaining the required quality with the least possible time and effort.
- Not being bound by time; Where you can buy at any time during the day.
- The multiplicity of products and services offered, making it easier for the customer to obtain the required content with the required accuracy.
- The ability to customize products to suit the customer’s requirements in particular, as e-marketing provides a pre-order service for the uniquely required content according to the needs and specifications specified by the customer.
- Obtaining clear product information, which helps make better purchasing decisions .
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